Every year, parents come out of the word work and call the office in full-blown panic mode, after their child gets rejected from every single college they dreamed of.

They're stunned, because at the time they applied, hey thought: "Our kid has great grades! Wonderful extracurriculars! Leadership! They’ll be fine!"

They weren’t fine.

Because good grades, good scores and being secretary of National Honor Society aren’t enough, these days.

The game has changed since you and I applied to college. The college admissions process is barely recognizable, compared to the way things were in ancient times (the Eighties and Nineties). Unrecognizable and ridiculous.

If you want your child to:

Get into a top-tier and "best fit" school, not just settle for any college that takes her

Unlock massive amounts of merit scholarships that other families never even hear about

Avoid the stress, the scrambling, the last-minute disasters in the college application process

…then they need a bulletpro...

Let’s cut to the quick.

Admissions officers barely read your child’s application.

I know, that sounds harsh. But let’s get real:

Your child is just one of maybe 50,000 applicants—all with great grades, strong test scores, and leadership positions.  And “Passion Projects” (possibly the most annoying term in college admissions today – yuck!)

Admissions officers are drowning. They have thousands of essays and applications to get through on an aggressive timeline.

They spend an average of six minutes on each application before making a decision.

Six. Freaking. Minutes.

That’s how long they’ll spend analyzIng:
The transcript
Recommendation letters
The personal statement
The supplemental essays
Extracurriculars

And if your child’s application doesn’t immediately stand out, and telegraph the VALUE that she will bring to the college community...

It’s GAME OVER.

So, let me ask you…

If I sat your child down right now and asked, “Why should a college choose YOU?”...

…Could the...

Just when you thought test-optional was here to stay… colleges are FLIPPING THE SCRIPT.

Top universities are REINSTATING SAT & ACT requirements.
Merit scholarships? You'll NEED high test scores to get your hands on that lettuce!
Numerous state programs are demanding scores for merit aid.

Bottom line? You can't blow off the SAT or ACT.

If your teen doesn’t take these tests seriously, they’re falling behind. And let’s be real—college admissions is only getting MORE competitive.

Tomorrow, Thursday, February 20 at 8PM EST, we’re hosting a LIVE, no-cost, peel-back-the-curtain and tell-all webinar on the latest SAT & ACT changes and how to "weaponize" high scores for college acceptances and BIG TIME scholarship money.

It's called The Future of the SAT and ACT - What You Need to Know Now.

Spots are limited – don’t let your kid be left in the dust.

 Reserve your spot NOW before it’s too late!

ENROLL

- Andy "Don''t Test Me" Lockwood

P.S.  Please pass this along to anybody who cou...

In just a few short hours (depending on when you're reading this), the special $200 "scholarship" (discount) on The Art of The College Deal disappears.

(Coupon code APPEAL200).

This is your last chance to:
Get a personal review and edit of your appeal letter
Use our proven strategies and templates to craft the most persuasive argument possible so that you get more financial aid than you were offered initially
Avoid making a $9,800 mistake

If you don’t act, you’ll always wonder: Could I have gotten more?

Could I have made her dream school affordable?

Why did I think that selling a kidney was a good way to pay for college?

It’s time to stop wondering – stop REGRETTING –  and start doing, baby.

Hop on over and jump in before midnight, or miss out on this golden opportunity!

Your child’s – and your – future is too important to roll the dice on.

Here's where to take care of business.

Use the code APPEAL200 to claim your instant scholarship (discount) of 200 smackers!

SIG...

I get it—college is overwhelming. I have three kids in college myself!

But I wanted to remind you about the promo deal to help you get MORE aid and scholarships than you were offered by your colleges: The Art of the College Deal (coupon code APPEAL200).

if you let this pass you by, your child might not be able to go to the school she worked so hard to get into.

Colleges are BUSINESSES. They don't always give you their highest and best offer out of the gate.  Why should they, or any business, charge less, voluntarily?

Any business except those that are more pure than the driven snow, that is. Businesses like Lockwood College Prep that offer you a whopping $200 off an incredibly helpful, valuable service!

Hah. I'm being a tad sarcastic. But all kidding aside, I really DO want to help you comfortably afford college for your kiddos. That's why I'm bending over backwards to get this into your hands and running this special promo.

You have 48 hours to claim your $200 instant "scholars...

It's me, Andy, again, with another fun fact about financial aid and scholarships:

Colleges are deliberately vague about financial aid. Ever notice that they never publish a "recipe" for scholarships?

As in, "If you have a GPA of X, and SATs of Y, you'll get the Super Duper Chancellor's Presidential VIP Scholarship of $25,000."

You won't find specific information like that on 99% of the college websites out there.

But then, once you GET a financial aid or scholarship award, things won't necessarily get more clear.

Instead, they make it confusing so you don’t notice when they leave money off the table.

You might miss it at first, but as you tally up the actual, free money (grants and scholarships) offer, compared to the actual COST of college, you might be left scratching your head and wondering,

“Where’s the beef?” 

That’s why I created the "Art of the College Deal" Financial Aid Negotiation and Appeals Training.

I’ll walk you through exactly how to decode your award letter, s...

Art of the College Deal

In the not-so-distant past, an Oyster Bay (Long Island) family received a financial aid offer from The University of Spoiled Children out in LA: $23,518.

Not too shabby!

Alexa, was PSYCHED!. She got into her dream school!

But dad, Rick, although happy for her, was sweating bullets.  Even after the $23K and change offer, USC was still going to cost him a pretty penny.

Rick told Alexa the devastating news:  unless USC sweetened their offer, he could not afford to send her to her top choice college.

Alexa thought it was all over, and sank into a foul mood. Rick thought she'd never shake it.

But that's when he and I rolled up our sleeves and went to work, using the exact same techniques waiting for you to discover inside my “Art of the College Deal”  Financial Aid Negotiation and Appeals Training.

(Coupon code APPEAL200)

We wrote up an appeal that persuasively advocated how USC had misinterpreted Rick's FAFSA and CSS Profile, and WHY they deserved more.

T...

Most families blindly accept their first financial aid offer because they think they're stuck: it's the final, best offer they're gonna get and that's it.

That’s exactly what colleges bank on. Literally.

But here’s the truth: Aid is negotiable.

Take, for example, the Baumhakls, restaurant owners in Oregon. A year ago, they received an offer from an elite liberal arts private college for their son and assumed they didn’t qualify for more aid.

But after we used the exact same strategies that I lay out in my “Art of the College Deal”  Financial Aid Negotiation and Appeals Training, they ultimately secured an extra $9,800 of grants - that's free money that doesn't have to be repaid!

I expect that to be $9,800 per year, actually. Not bad for a simple email!

This could happen for you.

This week only, you can get in for $200 off my “Done With You” workshop —but the price goes up Sunday at midnight.

Claim your discount now → Learn more and sign up here.

Use coupon code APPEAL200.

Y...

Your child worked her heart out for years. The late nights, excessive AP classes, insane extracurriculars, laborious, excruciating essay writing and re-writing...

...all to earn a spot at her dream school!

But now, after everything, the euphoria wears off and she finally gets her financial aid letter. It’s a gut punch.

The numbers defy common sense. "They want us to pay WHAT?" What planet do these financial aid officers live on?

They think you can afford way more than you can—but they don’t care if you drain your savings or take on massive student and parent debt. But...

Here’s what they don’t want you to know: 

You can fight back. And I’ll show you how.

I’ve been criticized all over the internet for doing this, but I don’t care, because I don't want to see another kid not go to the college he deserved to attend...

...or another family needlessly rack up mountains of debt (student and parent), creating a deep financial hole that could take decades to crawl out from under (this...

Good morning - today on College Coffee Talk (10AM EST) Pearl and I will walk you through how to negotiate more cashola from your college if they "lowballed" you for scholarships or financial aid!

Join us in a few minutes, live or replay (same spot, our Facebook page):

College Coffee Talk!

Hope you can stop by!

- Andy "The Art of the College Deal" Lockwood

P.S.  Did you know you could ask for more aid?  Many parents don't.

See, you already learned something today!  (Take the rest of the day off.)