At 7:31 am I was on a morning news show that Pearl and I couldn't figure out how to watch, discussing the pending changes in financial aid, including the elimination of the "sibling discount."

As usual, I didn't have enough time to delve into all of the items I felt were important, possibly because the producers didn't want to put their audience to sleep.

So I decided to throw together a last minute, quickie webinar on the new rules of financial aid and what they mean for you, tomorrow night, to walk you through what you need to know if you're applying for financial aid for the upcoming year and/or beyond.

Here's some of what's on tap for tomorrow night:

*Rules changes for families with more than one child in college

*Rules changes for business owners

*Rules changes for divorced families

*Rules changes for how contributions from grandparents or others are treated in the financial aid formulas​​​​​​​

*Changes in the timing of when you file

*The effect of the changes on studen...

Happy Sunday. I'm back from the office where I was torturing, um, overseeing a client take a practice test.  Kudos to him for spending a sunny Sunday morning to bone up on his test taking skills in advance of his next exam.

Even if his mom forced him.

Quick announcement about our online, GUARANTEED SAT prep class.   It kicks off tomorrow Monday, 8/28.  (Followed by the ACT class, which starts in September.)   

If you sign up for the SAT or ACT prep course now, you can qualify for an instant,  $115 "scholarship" (discount) with the coupon code CRUSH2023 while we still have availability.

The classes are more like "group tutoring" sessions because they're EXTREMELY small. 

Here's where to learn more about the class, the puttin' our money where our mouth is, no-risk First Class Guarantee, more:

Online Group Tutoring

- Andy "Sunday Special" Lockwood

P.S.  We also offer 1:1 tutoring, subject to availability.  Those packages are listed on our test prep site.

Yesterday I swapped a few texts with a mom, a successful architect, about signing up her son for our upcoming SAT prep class (starts tonight).  

She was a repeat client, which isn't unusual for a business like ours. What was unusual, however, was the story of her older daughter, Mary.

When Mary enrolled in her prep class with our head tutor, Marissa, hopes were pretty low.   She was a little down and out, having taken the ACT four times, failing to hit the score the rowing coach said she needed to be recruited to her top choice college.

The more she tried, the worse things got.  Marissa and I figured that Mary was suffering from a classic case of Test Anxiety, but the weird thing was that Mary was a competitive athlete, used to performing under pressure.

I personally thought Mary should have opted for 1:1 tutoring to focus on her specific issues, instead of taking a full-blown, basic review, but I kept my thoughts to myself.

Weeks passed.  Mary did all of her homework -- mostly pr...

I'm sad to report that I've had 4-5 conversations lately about last minute "emergencies."   None of these exchanges involved actual, bona fide, life-threatening emergencies of course.

First, I'm a college advisor.  Not a cardiologist.  Or bail bondsman.  Those guys have real emergencies.

My fauxmergencies involve sudden realizations that, yes, the school year is starting and all best laid plans 'o mice and kids of getting college applications, essays, or doing well on the SAT or ACT have gone awry. 

But wait, there will be more fake emergencies, right around Early Decision, Early Action and financial aid deadlines, and frantic phone calls and emails requesting help.  Some will come in the day of said deadlines.  (We don't bother to return those calls.)

Harken unto me and listen to my best possible advice I can give anyone in 12th, 11th, 10th grades or younger:  there are no surprise deadlines.  All colleges publish their various and sundry due dates for the entire world to see.

Hi...

Good morning!

I'm in the midst of three college drop-offs over a grueling,10 day stretch, but wanted to tell you about two financial aid-related stories that caught my bleary eyes over the past couple of days.

The first was about alleged price fixing among elite colleges.

The second related to incredible, nauseating amounts of cash spent by public universities on the most STUPID stuff.

Sadly, neither of these stories is breaking news. This stuff has been going on longer than the 21+ years I've been a college advisor.  

The first story was about U Chicago paying $13.5M to settle allegations of financial aid price-fixing.  I'm embarrassed to say that I don't quite get the plaintiff's point. According to the summary I read, it looked like the allegation was that U Chicago colluded with 16 colleges, including Brown, Columbia, MIT and Duke. 

But the collusion was not about U Chicago sharing their applicants' files and coming up with identical awards, they way the Ivies used to do back...

If you like money, you'll want to watch the interview I just did with my friend and colleague, scholarship search expert and bundle of energy Jean O'Toole.

Here's the scoop on what we covered:

• What's the deal with those weirdo, gimmicky, obscure or just plain wack-a-doo special scholarships that everyone talks about?
• Which scholarship search websites are actually worth spending time on?
• How to sniff out a scholarship scam and avoid getting ripped off
• The best time to start your search for scholarships (this will surprise you)
• The oddball reason corporations need you to take their scholarship money
• How to win a scholarship for an "Invisible Disability"
• A ninja way to "raid" high school scholarships -- Pretty sneaky, sis!
• Are there really scholarships for families who don't qualify for financial aid?
• The biggest mistake families make in the scholarship search process
• More

This was a high energy, high octane interview, so I hope you check it out and get ready to take a who...

ACT and SAT Group Tutoring

Coupon Code: PREVIEW23

BREAKING -- the Common Application is out today!  

I haven't been this excited since the new phone books arrived (bonus points if you got the movie reference).

Putting my giddiness aside, today's the day when Class of 2024 college-bound kiddos can get a clickin' and a clackin' on their little computers and officially start the college application process.  Some thoughts:

• There's no race.  Even for rolling admissions colleges.   
• However, there's no need to wait until hours before deadline to start your applications.  These easily avoidable faux emergencies occur in November and December.  Today's August 1, but those deadlines will sneak up on thousands. Maybe even some of my readers (not you of course :)
• Generally, the Common App is straight forward. The parts that require some thought and strategy are 1. the personal statement, 2. supplemental essays and 3. the Activities Section.  Work on those first, in that order (if you ha...

Why should you take the SAT or ACT if colleges are test-optional?

If you don't submit your SAT or ACT, how do admissions officers decide whether to accept or reject?

Should you submit your scores to some colleges but not others?

Do some colleges prefer one over the other (SAT v ACT)?

How do you know "Which Test is Best"...for your son or daughter?

Is it ok to sing a sad song with an upbeat tempo?

These (except one) are just some of the near-daily questions our head tutor, Marissa U and I get here at our college advisory firm.  This is just tip tippity-top of the iceberg, too.

That's why we're doing a live and unplugged open (and free) webinar tomorrow night, Monday July 31, where you can get these and your other questions answered, time permitting.

Here's how it works:

1. Sign up (click that large blue button, below)
2. Answer the 1-question survey about your "burning question" that you want answered (optional)
3. Show up Monday night (you'll get the link once you sign up)

It's ...

Registrants for tonight's live Q&A sesh on the SAT and ACT have already pre-submitted some good questions, among them:

How do I figure out which test my daughter should take?

Is the SAT or ACT better for a kid who Is stronger in math?

My son is not good at science.  Should he avoid the ACT?

Why can't she get a good score on the SAT, her grades in school are much higher!

There's more, much more.  If you have these or other questions about the SAT or ACT, consider this an official invitation from moi to you to attend tonight's live webinar.  

You don't have to bring anything. But if you're stressed out, feel free to mix yourself a nice summer cocktail.  We don't judge.

Here's where to sign up, please spread the word if you have friends who need this info.

WEBIBNAR REGISTRATION

Carpe College!

- Andy Lockwood

P.S.  Our classes and tutoring options are listed on our site, LockwoodTestPrep.com. 

But don't sign up for anything now, we're going to be offering a coupon code on to...

I get this question almost every time I send an email about our SAT and ACT tutoring options, and yesterday was no exception.  The question:

"Do you even need to submit your SAT or ACT anymore?

The answer, my friend, is blowin' herein...

There is a difference between APPLYING test-optional, and GETTING IN test-optional.

Colleges are a little cute about this. They don't readily release their stats on the number of admitted students who submitted their scores.

They do, however, brag about how many students with great or perfect scores they rejected, like Stanford did last year.

How do you decide whether to submit your scores?  Here are my thoughts and hunches:

• Test-optional policies were designed to increase minority enrollment at selective colleges.  The increase, so far:  a big fat 1%
• Admissions offices used test-optional policies to recruit other classes of students, in addition to underrepresented minorities:  legacies, athletes, international students, children of professo...