Good morning!

I thought I'd share a few questions from parents who attended our live workshop in our office last night.

And my answers, not just the questions (duh).

I'm going live in a few minutes, but if you can't make it and still want to watch, it's recorded too.  Same page:

Tune In!

See ya,

- Andy "Live and Unplugged" Lockwood

Good morning!

We're hitting the airwaves this morning -- 10:00am EST --  for College Coffee Talk, our live show about college admissions and financial aid news that you can use!  

Here's what's on tap for today:

Highly aggressive and questionable tactics from Tufts against one of our clients

Tune In!

This one's a doozy.

Grab a cup of joe and we'll see you at 10am EST (recorded if you can't make it)

- Andy Lockwood

Good morning!

We're hitting the airwaves this morning -- 10:00am EST --  for College Coffee Talk, our live show about college admissions and financial aid news that you can use!  

Here's what's on tap for today:

5 College Admissions and Financial Aid Tips for Class of 2027 (and younger) Families

Tune In!

Grab a cup of joe and we'll see you at 10am EST (recorded if you can't make it)

- Andy Lockwood

Good morning!

We're hitting the airwaves this morning -- 10:00am EST --  for College Coffee Talk, our live show about college admissions and financial aid news that you can use!  

Here's what's on tap for today:

Early Decision Results: The Good, The Bad and The Ugly

Tune In!

Grab a cup of joe and we'll see you at 10am EST (recorded if you can't make it)

- Andy Lockwood

Burning College Questions Webinar

We're in the midst of Early Decision season, and hearing good news from our clients (Tulane, Boston College, Lehigh) so far..

I'm extremely happy for our kiddos who worked their collective buns off on the applications and essays, not to mention their actual high school careers.

But here's the thing...

Everyone does NOT get into the colleges they're lusting after.

That was a Captain Obvious point if I ever wrote one, but bear with me.

Let me bend your ear, and show you one of the BIG reasons kids fail to get into their Numero Uno schools.

Almost exactly one year ago, on a late Friday night, my phone buzzed from a client, Sarah (fake name).  

"I didn't get into BC.  Did I do something wrong?"

I gallantly refrained from complaining about the 10:27pm text, in consideration of her emotional state.

Instead, I told her that I'd be back in the office the next day, would look over her file and get back to her.  Even though I knew the answer already....

Burning College Questions Webinar

Tonight at 6:30 sharp, I'm going to tackle the top five, "burning" college admissions and aid questions we were asked in 2025, once and for all. (Until I do it again.)

So, hey, do you have any of these questions asked by your fellow parental units?

How do we help our child stand out?
Should we apply Early Decision or avoid it?
What schools should be on our list (and which should NOT)?
What makes an essay stand out (he has no idea what the heck to write about)?
Can we get merit scholarships even if we’re “full pay” because the financial aid office considers us affluent?

If yes, you should probably mosey on over tonight!

Here are the details:

Register >>

See ya.

-Andy "Burning College Man" Lockwood

P.S.  I'm happy to answer any of your questions beyond that top five, after I zip through them. 

I'll stay on with you as long as it takes to answer every last damn question as best as I can :). 

P.P.S. If you can't make it but still want ...

Burning College Questions Webinar

Tonight at 6:30 sharp, I'm going to tackle the top five, "burning" college admissions and aid questions we were asked in 2025, once and for all. (Until I do it again.)

So, hey, do you have any of these questions asked by your fellow parental units?

How do we help our child stand out?
Should we apply Early Decision or avoid it?
What schools should be on our list (and which should NOT)?
What makes an essay stand out (he has no idea what the heck to write about)?
Can we get merit scholarships even if we’re “full pay” because the financial aid office considers us affluent?

If yes, you should probably mosey on over tonight!

Here are the details:

Register >>

See ya.

-Andy "Burning College Man" Lockwood

P.S.  I'm happy to answer any of your questions beyond that top five, after I zip through them. 

I'll stay on with you as long as it takes to answer every last damn question as best as I can :). 

P.P.S. If you can't make it but still want th...

As the first half of the academic year winds down, I'm meeting with a lot of families with high school juniors and sophomores. Even younger.

Here are the top five questions I get in these meetings:

How do we help our child stand out?
Should we apply Early Decision — or avoid it?
What schools should be on our list (and which should NOT)?
What makes an essay stand out (he has no idea what he'll write about)?
Can we get merit scholarships even if we’re “full pay”?

Guess what?

I had the insanely bright idea to run a webinar to answer these questions, once and for all, instead of repeating myself over and over!

And instead of repeating myself, over and over.

(Wow, do I crack myself UP!)

OK enough highly sophisticated comedy.  This "Burning College Questions" webinar happens Wednesday night.  Here are the details:

Sign Up Here >>

I suspect I'll answer a lot more than five questions, between you and me, because I'll be opening up the chat for more Q&A, no matter how rambunctious ...

Good morning!

We're scant moments away from hitting the airwaves at 10:00am EST, for College Coffee Talk, our live show about college admissions and financial aid news that you can use!  

Here's what's on tap for today:

What If You Don't Get In. Early Decision?

Here's where to join us:

Tune In!

Grab a cup of joe and we'll see you at 10am EST (recorded if you can't make it)

- Andy Lockwood

As the latest chaotic year comes to a close, I've done a handful of College Clarity Call sessions for parents who are concerned whether their kids are on the "right track" in 9th, 10th and 11th grades.

A few questions keep popping up:

Is he taking enough AP classes?

Is she doing enough volunteer hours?

Is he doing the "right" extracurricular activities?

Should he take the SAT or ACT?

Should she submit her SAT/ACT or go test-optional?

Is she looking at the right colleges?

I've heard that XYZ College "doesn't give money," is that true?

All valid.  I do my best to answer these questions, especially because it's a tall order to get this advice from your standard, off-the-shelf guidance counselor, public or private school.

# # #

Speaking of guidance counselors, I had one in attendance at our in-office workshop last night.  Apparently she felt that it was OK to stuff her pocketbook with a few extra bags of chips, in addition to the bags (plural) that she consumed during the pres...