Good morning!

We're hitting the airwaves this morning -- 10:00am EST --  for College Coffee Talk, our live show about college admissions and financial aid news that you can use!  

Here's what's on tap for today:

College consultants Pearl and Andy Lockwood unravel the mystery of how to find and WIN merit scholarships!

Catchy, right?  Can't wait :)

Here's where to join us at 10am EST (if you like, follow or whatever Zuck wants you to do, you'll never miss out on our program.)

Tune In!

Grab a cup of joe and we'll see you at 10am EST (recorded if you can't make it)

- Andy Lockwood

Financial Aid Workshop | SAT / ACT Prep

I've gotten a lot of flack online about a free report I wrote called How to Hide Your Money from the Financial Aid Office, Legally and Ethically.

The criticism falls into two categories, broadly speaking.  Either 1. "This guy's a scam artist, or 2. It's not fair to help families who don't deserve it.

I don't know how to respond to the first argument, except to point out that I've been calling myself Long Island's Greatest Unindicted College Advisor since the "Varsity Blues" scandal of 2019.

Re:  helping the "wrong" families, that's a different kettle of fish.  My responses:

*I honestly don't see what's wrong with helping families who lived under their means and acted responsibly to save for college, who wake up at the 11th hour and realize that they've been punished by the financial aid formulas for this otherwise admirable behavior

*Helping these families get more financial aid and scholarships doesn't take...

The Wall Street Journal said it best:

In financial aid, it's not how much you've saved, but where (paraphrasing).

The rules that dictate how much -- or how little -- you'll receive in college financial assistance are complicated and unfair to many who lived below their means and learn, too late, that they'll be penalized for their responsible behavior.

If that sounds like you, I recommend that you turn into our newest online class this coming Wednesday, September 18, called How to Slash College Costs by 56.1%...even if you think "No way!  Families like us NEVER qualify for any financial assistance."

One of the key topics I'll cover is that WSJ notion of "where," not "how much."  

Specifically, which types of savings accounts penalize you (reduce your eligibility) more than other types...

...and which are completely penalty-free.

In addition to strategies to get more cash for college, I'll go over at least 10 mistakes families make in the financial aid...