In less than five hours -- midnight tonight -- we're pulling the plug on our last-minute, 11th hour college applications and essays "express" program, The November Sprint.

That means that, if you want help putting together a (nearly) perfect college application and a set of essays so compelling that admissions officers would (practically) crawl naked over broken glass to BEG your child to attend their college...

...In what looks like to be the most competitive, ridiculous college acceptance cycle ever (did you see last year's acceptance rates?  Brace yourself!)...

It's time to make your choice.

Either sign up with us, so that our years of specialized college essay and college advising expertise is in your corner -- expertise that has helped our clients get into every top college you can think of...

...or, let this chance slip through your fingers and "wing it." 

You've got an important decision to make.    If you chose us, we're ready to go to work for you and your kiddo's future...

College essays and applications don't have to be complicated.

I'd argue that the simpler, the better.  That's how you avoid stress, frustration and confusion.

That's exactly why we designed the November Sprint, an "express" college advising program for high school seniors who are still treading water with their college list, applications and essays.

It's time to dive in and rescue them.

If you (really, your kiddo) are ready to roll up your sleeves and put together a winning application that positions yourself as an "Incomparable Applicant"...

...so that you give yourself the best shot at getting into your Dream School -- and winning tens of thousands of fat, juicy scholarships...

Then it's critically important that you take action right now, before we pull the rug out from under this offer.  

It's go time.

SIGN UP!

- Andy Lockwood

P.S.  If you're like most parents we know, you've done a LOT for your kid:  spent thousands of dollars and oodles of time driving them back an...

Sometimes, I'm not exactly tactful.

Case in point, last week I was sitting with an 11th grader, reviewing his grades, PSATs, extracurricular activities and preliminary, highly selective, college list.

I told him that his record was pretty strong. But..."Don't take this the wrong way," I offered.

When you throw your hat into the ring with thousands of kids with equal or better accomplishments, you become something else:

A Dime a Dozen

Colleges are businesses, they sort, exclude and choose kids for acceptance based on their own internal desires and guidelines, some of which have nothing to do with an applicant's qualifications.

A LOT of which, actually.

So if you agree that colleges are actually in business (despite their non-profit status - hah), you might see why I implore my clients to understand things a bit differently about themselves:  

They Too Are in Business 

They're in the business of getting into the colleges they want, and to win scholarships. 

I told this partic...

This August, a Class of 2024 client, Sally (not her real name) told me that she had just met with her guidance counselor. They chatted about her essay topic. The counselor was alarmed.

“Don’t write about death, you’ll depress your admissions officer!”

Sally (still not her real name) and her mom asked me what I thought.

“STUPID!” I offered, tactfully.

"Oh this is fun," Sally's mom said. "I have to come to these meeting more often!"

The back story is that Sally had attended five funerals in a span of four months. Not only is that unusual for a high school senior, it seems like it might be kind of important in her young life, don't you think?

“If this was a big deal, it’s something to consider writing about. Actually, it might be weird to NOT write about it”, quoth the college advisor.

The essay doesn’t have to be about “death,” I said. 

I continued, "What if you used the services and eulogies as a lens to look through and examine what YOU would want people to say at your funera...

For Frustrated, Worried Class of 2024 Parents...

I'll be quicker than Senator Fetterman's morning grooming routine, because the clock is a-tickin...

If your high school senior son or daughter hasn't made the progress on their essays and applications  you hoped for this summer, we might be able to help.

I say "might" because

• We have only a tiny handful of spots currently open
• We're pretty picky about whom we work with;;;;;;;;;;;;;;;;

Here's the scoop -- my team and I are finishing up the application and essay writing process with a bunch of our 2024 private clients.  What that means for you is that we have limited capacity to help your kiddo bring the applications and essays over the goal line, if they have October, November and December deadlines.

We call this program The November Sprint, and it's designed exclusively to relieve the blood pressure of moms (and dads) who are ripping out their hair over their kids' looming Early Action, Early Decision and other deadlines.

It'...

It's back to school time, which also means it's college ranking season. 

I think ranking colleges is a pretty silly exercise, but I understand that we humans are wired to compare A to B to C and so forth.  And I read them too.

To me, one of the most striking things about the various and sundry rankings is what they leave out.  Probably because it is unrankable:

Student effort

A couple of the Big Rankers measure average salaries, post-graduation, at each college.  Fine. But here's what does not go into those rankings, as far as I can tell:

• Elite colleges generally get the highest marks.  But elite colleges are heavily populated by kids from wealthy families.  It's great that Chip graduated from Princeton (and Exeter/Andover/Choate/Fieldston) and is pulling down $125K in his first year in consulting, but is that really because he went to Princeton? Or that Chip's old man (also Chip) called in a favor for his boy.
• The aforementioned effort.  What kids put INTO college, not get OUT...

I'm sad to report that I've had 4-5 conversations lately about last minute "emergencies."   None of these exchanges involved actual, bona fide, life-threatening emergencies of course.

First, I'm a college advisor.  Not a cardiologist.  Or bail bondsman.  Those guys have real emergencies.

My fauxmergencies involve sudden realizations that, yes, the school year is starting and all best laid plans 'o mice and kids of getting college applications, essays, or doing well on the SAT or ACT have gone awry. 

But wait, there will be more fake emergencies, right around Early Decision, Early Action and financial aid deadlines, and frantic phone calls and emails requesting help.  Some will come in the day of said deadlines.  (We don't bother to return those calls.)

Harken unto me and listen to my best possible advice I can give anyone in 12th, 11th, 10th grades or younger:  there are no surprise deadlines.  All colleges publish their various and sundry due dates for the entire world to see.

Hi...

ACT and SAT Group Tutoring

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BREAKING -- the Common Application is out today!  

I haven't been this excited since the new phone books arrived (bonus points if you got the movie reference).

Putting my giddiness aside, today's the day when Class of 2024 college-bound kiddos can get a clickin' and a clackin' on their little computers and officially start the college application process.  Some thoughts:

• There's no race.  Even for rolling admissions colleges.   
• However, there's no need to wait until hours before deadline to start your applications.  These easily avoidable faux emergencies occur in November and December.  Today's August 1, but those deadlines will sneak up on thousands. Maybe even some of my readers (not you of course :)
• Generally, the Common App is straight forward. The parts that require some thought and strategy are 1. the personal statement, 2. supplemental essays and 3. the Activities Section.  Work on those first, in that order (if you ha...

Registrants for tonight's live Q&A sesh on the SAT and ACT have already pre-submitted some good questions, among them:

How do I figure out which test my daughter should take?

Is the SAT or ACT better for a kid who Is stronger in math?

My son is not good at science.  Should he avoid the ACT?

Why can't she get a good score on the SAT, her grades in school are much higher!

There's more, much more.  If you have these or other questions about the SAT or ACT, consider this an official invitation from moi to you to attend tonight's live webinar.  

You don't have to bring anything. But if you're stressed out, feel free to mix yourself a nice summer cocktail.  We don't judge.

Here's where to sign up, please spread the word if you have friends who need this info.

WEBIBNAR REGISTRATION

Carpe College!

- Andy Lockwood

P.S.  Our classes and tutoring options are listed on our site, LockwoodTestPrep.com. 

But don't sign up for anything now, we're going to be offering a coupon code on to...

I get this question almost every time I send an email about our SAT and ACT tutoring options, and yesterday was no exception.  The question:

"Do you even need to submit your SAT or ACT anymore?

The answer, my friend, is blowin' herein...

There is a difference between APPLYING test-optional, and GETTING IN test-optional.

Colleges are a little cute about this. They don't readily release their stats on the number of admitted students who submitted their scores.

They do, however, brag about how many students with great or perfect scores they rejected, like Stanford did last year.

How do you decide whether to submit your scores?  Here are my thoughts and hunches:

• Test-optional policies were designed to increase minority enrollment at selective colleges.  The increase, so far:  a big fat 1%
• Admissions offices used test-optional policies to recruit other classes of students, in addition to underrepresented minorities:  legacies, athletes, international students, children of professo...